Blue Ocean Pools is committed to protecting our customers' privacy. We feel it is important that you fully understand the terms and conditions under which we use the information we gather from you through the use of our Web site located at URL www.blueoceanpools.com (our "Site"). Please read this Privacy Policy ("Policy") carefully to understand how we will use and protect your personal information. We will never share your personal information with anyone except as described in this Policy. Changes to this Policy may occur without notice, so please check back periodically.
 
Questions regarding this Policy should be directed to the following address:
 
Blue Ocean Pools
48 Darte Dr.
Welland, ON
L3B 5Y7
(905) 735-1403
 
1. What information does Blue Ocean Pools collect from you?
In order to better provide you with numerous products and services, our Site collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using our Site.

 
Personally Identifiable Information: "Personally Identifiable Information" refers to information that lets us know the specifics of who you are. Personal information is requested when you register with us, order a product or service, correspond with us, or otherwise volunteer information. Personally Identifiable Information might include your name, mailing address, telephone number, email address and other identification and contact information.

Non-Personally Identifiable Information: "Non-Personally Identifiable Information" refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

2. Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide our visitors with a superior customized online experience. We use the customer contact information to fill orders, contact prior purchasers to inform them of their order status and to send occasional promotional emails.

We may perform statistical analyses of aggregate customer behavior. This allows us to measure relative customer interest in the various areas of our Site for product development purposes. Any information we collect is used for our own internal purposes to improve the content and navigation of our Site, to enhance users' experiences when visiting our Site, to customize the content and/or layout of our pages, and to provide the services required by an individual customer. We also use information to notify consumers about updates to our Site, to complete user-initiated transactions, to trace false orders and to contact consumers for marketing purposes.
 
We gather information in the following ways:
Shopping: We collect IP addresses for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We collect information from visitors to our Site regarding the referring URL, your IP address, which browser you used to come to the Site, the country, state and telephone area code where your server is located, and the pages of our Site that you viewed during your visit.
Ordering: When you order from us, we collect Personally Identifiable Information from you. If you order one of our products or services, we will collect your name, email address, mailing address, telephone number, product selections, credit card number, order number, referring URL, IP address and a password, as well as the recipient's name, address and telephone number, if different than yours. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order, or the recipient, as appropriate, and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contains and these changes will be automatically kept for future use.
Cookies: We use cookies to gather information in the operation of our Site. Refer to No.7 below for more details.
 
We also track customers' traffic patterns throughout their online sessions, including which pages a customer views while using our Site. We use your IP address to diagnose problems with our servers and software and to administer our Site.
 
 
3. Who is collecting your information?
Except as otherwise expressly discussed in this Privacy Policy, only we collect your information. This document only addresses the use and disclosure of information we collect from you. We encourage you to ask questions and to be very cautious before you disclose your personal information to others.

4. With whom do we share your information?
The information collected by our Site is used to process orders, to keep you informed about your order status, to notify you of products or special offers that may be of interest to you, and for statistical purposes for improving our Site. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order and deliver promotional emails to you from us. For example, we must release your credit card number to confirm payment; and release your mailing address information to the delivery service to deliver products that you ordered. We will not disclose any amount of information (names and postal addresses) to direct marketing companies for trade or rental purposes.
 
 
Enforcement of Law: From time to time, we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order or subpoena or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
 
5. What are your choices regarding collection, use and distribution of your information?
We may from time to time send you email or other communications regarding current promotions, specials and new additions to our Site. You may "opt-out," or unsubscribe from our newsletters, emails by following the unsubscribe instructions in any email you receive from us or by sending an email to: dmercer@niagara.com or by following the instructions provided in each email to you.

6. What security precautions are in place to protect against the loss, misuse or alteration of your information?
We employ industry-recognized information technology to protect the security of the information you submit to us. The importance of security for all Personally Identifiable Information associated with our customers is of utmost concern to us. Our secure servers protect this information using password protection and advanced encryption, and we may use firewall technology for additional protection.

In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to ship your order. When collecting credit card information for online purchases, we offer secured-server transactions that encrypt your information in transit to thwart someone from intercepting it and misusing it. When you access your account information, the information is kept on a secure server. Furthermore, all of the customer data we collect is protected against unauthorized access by physical security means.

7. "Cookies."
Like many other commercial sites, our Site may utilize a standard technology called a "cookie" to collect information about how our site is used. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a Web site recognize a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a Web site other than the one that set the cookie. No other company will have access to our cookies. Cookies can securely store a customer's password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a "shopping cart." A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your email address.

8. Children, Parental Consent and Privacy.
The Children's Online Privacy Protection Act took effect on April 21, 2000, and imposes certain requirements on Web sites directed toward children under 13 that collect information on those children, or on Web sites that know they are collecting Personally Identifiable Information on children under the age of 13. We want to let you know that it currently is our policy not to collect Personally Identifiable Information on any person under 18. As one measure to ensure that we do not gather Personally Identifiable Information from children, we require that all individuals provide a valid credit card number before completing a purchase order. If we learn that we have inadvertently gathered Personally Identifiable Information about children under 18, we shall attempt to notify such child's parent or guardian and erase such information from our records, unless the child's parent or guardian consents to Blue Ocean Pools maintaining such information.

9. Privacy Policy changes.
This Policy was last changed on March 7, 2008. If we make changes to any terms or conditions of the Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. Please be sure to check this page before proceeding to use our Site.